Wednesday, July 19, 2006
Value Size
I've noticed that here in Waco "Value Size" has a different meaning than I'm used to. At the local grocery chain, HEB (local to Texas), I've consistently found that the "Value Size" packages are more expensive than buying the same or more of the same product in its regular sized variety. I, and it seems logical, always assumed that the "Value" in "Value Size" implied that there was some monetary benefit to buying things in larger quantities. Based on the fact that these items still exist, I can only conclude that most people do not compare prices when they buy such things and they assume that the addition of "Value" to the description of the item implies some savings to them, never considering that the added value might actually be flowing in the opposite direction on the free market food chain.
Subscribe to:
Post Comments (Atom)
3 comments:
It probably has something to do with Texas' rampant "bigger is better" philosophy, too. They figure since you're getting something bigger, it must be better, and so it's of more value. Hence "value size" means "valauble because of the size" and not "sized to give you a better product/cost value."
Since you go to the grocery store less, you have less transportation cost- hence the value.
Unless you just eat it twice as fast. Then you go to the grocery store as much and you get fat. Judging by the evidence I'm pretty sure that's the Texas way.
Post a Comment