It is my opinion that since at least the 90s, probably long before, the average American knows who they are going to vote for years in advance of any election. It doesn't seem to have too much to do with ideology... in fact, I'm not really sure what it has to do with these days: you have big government Republicans and low tax Democrats, you have pro-war Democrats and pro-choice Republicans, and on and on. It doesn't seem like the people who make up the parties are all that different, which is probably part of the reason why most of the country is so evenly split in most recent elections. Charles has a post in which he discusses the possibility that there are a multitude of people who voted for both Bill Clinton and George W Bush. I guess its possible.
Here I'm going to go off on ideas that I don't have data for. It seems to me, despite Charles's post, that most people know who they are going to vote for well beforehand. So the deciding factor in who gets into office is who's party gets the best turnout. That being said, it seems logical for politicians to spend far more time and money motivating their own party rather than trying to convince undecided voters. I think that recent trends, such as incredibly negative campaign ads designed to show voters what a horrible person a candidate's opponent is, reflect this. The politicians try to prove to people that letting their opponent win will be a horrible thing, rather than trying to convince people that they are the better candidate. Since most people won't be changing their minds, its not worth the effort. You just need to sufficiently scare your party into voting to secure a win. And I think that means that politicians have lost their motivation to present themselves as, and possibly become, the best candidate possible. And I think that this is a horrible thing that is hurting American politics. I'm not sure exactly what the best thing is to do about it... and I'm about to go to bed. So maybe I'll think of something good to do about it later.
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http://poetryandscotch.blogspot.com/2005/10/politics-of-polarization.html
It isn't just about mobilizing the base.
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